We help companies and brands develop products that look good, and function better. 

  • Marc Jacobs

    Accomplice instant blurring beauty powder

  • Dibs

    LoveBeam™ Perfector

  • Rare Beauty

    Discovery Eyeshadow Palette

  • Urban Decay

    Heavy Metals Palette

  • Rare Beauty

    Positive Light Tinted Moisturizer

  • Clinique

    Sculpting Lipstick

  • d:fi

    Branding

  • Too Faced

    Blush Concept

  • Smashbox

    Compact Concept

  • Urban Decay

    Stay Naked Weightless Liquid Foundation

  • Urban Decay

    Hi-Fi Shine Ultra Cushion Lip Gloss

Pretty Smart Design is the amalgamation of years of experience working with brands to successfully bring iconic, innovative, and cost-effective products to market. 

Capabilities

Innovation We know how things get made and how things work. We use this knowledge to push the boundaries while maintaining a hint of feasibility.

Concept Development Need ideas? We have tons. We’re happy to share. Don’t worry, we’ll make sure they fit seamlessly into your brand, and of course are trend and market relevant.

Branding The brand is the voice for everything. We can help you define that voice and visualize it in every aspect. 

Visualization Need pretty pictures or animations? 2D or 3D, we have the skills and experience to create what you need.

A few of the brands we have designed for

Alastin Skincare - Anastasia - Anisa - Astro Studios - bad HABIT - Bare Minerals - BBW - Becca - Bellame - Benefit - Billie - Biossance - Boscia - Clinique - Este Lauder - Mac - Credo - Curology - Dermologica - dibs - doTerra - Disney Home - Drunk Elephant - Erno - Etana - Face To Face - Fartash - Fenty - Fitish.- Ford - Forma - Funny Elves - FusionPKG - Gordan Rush - Haus Labs - HCT - Honest Brand - Hourglass - HP - Huda Beauty - Jeffree Star - Kendo - KitchenAid - Khirma Eliazov - Kopari - Kosas - Le Mer - Laura Mercier - Lincoln - Luminess - Marc Jacobs - Mary Kay - Melt - Merit - MGP - Milk - Mob Beauty - Murad - Nars - Necessaire - Nike - NYX - Ofir - Ole Henriksen - One Skin - Gezeiten - Orce - Patrick Ta - Paulas Choice - Peace Out - Pepsico - Perioscience - Peter Arnell - Rare Beauty - Re-Nutriv - Revitalash - Revlon - Rhode - Rodan and Fields - Shani Darden - Smashbox - Stila - Supergoop - Summer Fridays - Tarte - Thrive - Tinge - Tom Ford - TooFaced - Tresluce - Unilever - Urban Decay - Versed - Youth to the People